Target Selects

Database:


Target Selects:
Age: 45+
Gender: Male
Income Level: N/A
Geo:  Nationwide
Confirmed Gun Owners
Disqualifications: Rifles & Shotguns
Political Affiliation: Conservative Republicans
2nd Amendment Advocates
Outdoor Enthusiasts
 
Total volume of emails = Over 7,517,513

Additional target selects
Automobile enthusiasts
Do-it-yourselfers
Sports Enthusiasts

Total volume of emails = 3,008,259

List details

This list is a combination of internal database surveys, tradeshow attendees, various online and printed memberships/subscriptions. Including subscribers to Guns and Ammo Magazine. Because of the incredible response rates for these lists the demand is high. Our consumer list is an up-to-date assembly of consumers that believe in the right to bear arms. They are strong supporters of Second Amendment Rights and will work to defend them. These gun owners have firearms for personal defense and for outdoor recreation, such as hunting or various competitions. They would be very receptive to any offers for recreational gear, hiking equipment, environmental issues, travel, weapons-related products, wildlife membership drives, and gun rights fundraising.

Holiday Promotion (valid until December 27th)

For those who are not are more interested in CPM models we have a new you can view the CPM promotion below.

OPTION 1- All campaigns with a volume of 100k records or greater will receive a free email ad optimization service ($250 value) Free subject line evaluation service ($30 value) and a bonus gift. The bonus gift is our banner network marketing service ($1,200 value). Total value savings $1,480

OPTION 2- All campaigns with a volume of 250k records or greater will receive a 2 free email ad optimization services ($500 value) Free subject line evaluation service ($30 value) and a bonus gift. The bonus gift is our banner network marketing service ($1,200 value). 2 free rebroadcasts ($480 value)
 Total value savings $2,210

OPTION 3- All campaigns with a volume of 500k records or greater will receive 2 free email ad optimization services ($500 value) Free subject line evaluation service ($30 value) and a bonus gift. The bonus gift is our banner network marketing service ($1,200 value). 2 free rebroadcasts ($750 value). 50% off your second campaign of the same volume ($1,575 value). Most popular  Total value savings $4,055

OPTION 4- All campaigns with a volume of 1 million records or greater will receive 2 free email ad optimization services ($500 value) Free subject line evaluation service ($30 value) and a bonus gift. The bonus gift is our banner network marketing service ($1,200 value).  1 additional million record campaign that can be used on a later date ($4,000 value) Total value savings $5,730

The price below for each volume option is the new client discount price.

Price for semi-exclusive data = $0
Price for hotline data (data less than 30 days old) = $0
Price for additional target selects = $0
Price for our guarantee = $0
Price for tracking and analysis = $0
Price for our subject line evaluation service = $0
Price for using our white listed servers = $0
Price for intangibles: black out reports, landing page optimization advice, form page research, etc…= $0

The advantage of option 4:
With a free high volume campaign to have in your pocket for later use, you can do a marketing campaign to Trump Supporters to sell Trump Merchandise. Or use it for any database your desire.

What if the leads are coming in too fast to process?
We not only work with fortune 1,000 companies such as Disney, Nike, E-harmony, Norwegian Cruise line, we also work with many mom and pop sized businesses. If at any moment you cannot keep up with leads or if you do not have the inventory that matches the demand just let us know. We have the ability to slow down the campaign to a throttle that you can keep up with. Although it may sound like a good problem to have you never want to be in the situation in which you cannot offer the best service. You might be surprised how often we get this request.

Metrics

1. Right at the top of your site you created urgency.

2.  You applied a branding element with the logo.

3. Immediately you described the service in a bullet point fashion.

4. You used an explainer video.

1. Blue strip shows a very strong risk reversal element.

2. You used emotion and fear to get your point across.

3. The images break up the content quite nicely.

You showed the process as a simplified 3 step procedure

1. More risk reversal.

2. Strong social proofing

3. Additional video content

Email Ad:

Email 3:

Friendly From’s:

2^nd Citizen

Subjects:

Body:

Maybe you heard the news report… the Democrats are taking aim at Concealed Carry Permits like this site promotes. Currently the #1 CCW Permit available today is in the crossfire of New Lawmakers that want to abolish our rights to carry! Luckily, it’s still very easy to Download Your Certification here.

Gun Control is back and in a way that could change your right to carry a gun forever…

Luckily this Concealed Carry Certification site is still up and legal citizens of the US can download the multi-state Permit Certification Today.

-        Not Available to Illegal Immigrants

1. People get tons of email daily and the emails that catch people's eyes are the emails that standout.
   There is nothing that makes this email standout to the eye than hundreds of other emails in the inbox.
   Solution have an emotion provoking image that forces people to read the content.

2. You have no snippet or preview text. Text With modern email clients, it’s not just the subject line that sells people on opening your email. It’s also the preview text. That’s the piece of text that tells subscribers more about the content of your email. It is important to keep your snippet under 300 characters including spaces and avoid the words on the following link http://www.therightlist.com/triggerwords.htm

3. You have no visual branding. People remember images and logos much better than words. And if there is an opportunity to brand your logo to thousands of end-users. You must take it. Solution: Format your ad so it has your logo at the top right-hand corner of your ad.

4. Do not use disqualifiers in your email. You want EVERYONE to view your site (even if they do not qualify). First off, it helps with SEO and it can increase sales if people share the link. We are in a viral world now. Even if an immigrant comes across your site. They may know many people who are citizens that they can share your information with. If you alienate them from your site, it will not be possible.
   Solution: People love to cliffhangers. And they increase click-through rates. You can use this to your advantage. Example "There are 3 groups of people that will not qualify for this offer. Click Here and find out if you are one of them."

5. Your ad has 3 spots pertaining to your call to action. As simple as this may read to you and I, when you put the call to action in more than one place a small percentage of end-users will get confused. Not knowing which link they should click on to get where they need to go. Ads with only one call to action have a 27% higher click through rate. Solution: Make sure you have only one clickable button on your ad and make sure it stands out. Red buttons get a higher conversion rate.

6. Align your important text. The fist 5 words of copy are the most important words in the entire copy. Heatmapping technology tests have shown us that people read from the top left and down to the right. But they do not read every word on the right. They just skim. So put emotion evoking words on the left.  Before "Maybe you heard the news report" After. Wow could this really happen?

7.    Your ad is not utilizing the bullet point for benefits. Solution: Include a bullet point section in your ad with at least 5 benefits of the service. And remember to continue to put your important emotional words on the left.... Act fast and you will get a permit when others that can be denied... It could not be easier with our 4 step process...A fast-track method to get your permit quicker...

8. There is no social proofing. You would be surprised how well social proofing increases conversions. People want to feel like they are not the only one making this decision. They want to feel like they have found the email and the solution that masses of people are a part of.
   Solution: Include a social proofing bullet. Example 50,000 Americans have secured their permit and hundreds more are taking a course every week.

Samples

Our DBA was kind enough to take time and create a link to show you how our data works. This is a $75,000 custom data program with all the bells and whistles. http://www.therightlist.net/clickandfiltration.htm And here is a video clip showing exactly how specific target selects are used when making a database
http://www.kizoa.com/Video-Editor-Movie-Maker/d53792758k8588796o1l1/your-data-selects.

 Here is the template you should use when designing an ad http://www.your-statistics.com/sample%20creative.htm .

I would also like to show you some samples of our creative work. Our creative director did me a favor and sent me some sample creative screenshots from one of his folders. http://www.therightlist.com/multiplecreatives.jpg  http://www.therightlist.net/multisample.htm

Setting up & Handling leads.

 Why we are different than most companies?

Our campaigns have a high conversion rate because we pay attention to the small details. When we get online newsletters from other companies, we pay attention to what makes us open some and delete others without reading. We do our best to keep our creatives personal and casual, thinking like a customer and writing in a conversational tone. People want to see a little humanity behind the corporate mask. Another small tip that really helps produce higher conversion rates is encouraging forwarding right in the subject line. If we add "Pls. Forward" to the ends of the broadcast subject line, it can double the circulation. We also test messages through a number of email accounts to make sure they look good in all mainstream email clients

Here is a link to some basic target selects to help you get an idea of some consumer demographics. http://www.therightlist.com/target_selects.htm

We have a very responsive list of sustainable living consumers that reside in Southern CA. What we are offering is a service that will produce a high volume of leads at a cost-effective price. We would like to be the bridge that takes your target audience to your website. Soon we will be running our most anticipated promotion of the year. Because of the savings during the promotion, it is always the best time to try our services. The promo offers a guarantee, 3 targeted opt-in email broadcasts, 3 email ad optimization services, a subject line evaluation service, our banner marketing package and tracking/analysis all for the price the price of the list. The list is also discounted during this promotion and savings are in the ballpark of 65% during this promotion.

I would like to mention our databases are updated on the 15th of every month, some companies label this hotline data and increase the price. We do not increase our prices regardless of the level of targeting or how recent the database is. Another thing to consider is the fact that we are a semi-exclusive company. In my opinion, the main reason we have an 88% residual client base is the fact that our data is semi-exclusive. This means we can only use a particular database on behalf of 2 companies. Once the 2 companies use the list we have to retire the list. There are only a small handful of companies that operate on a semi-exclusive basis. We are offering high end data (double confirmed opt-in/semi-exclusive/micro-targeted/non-incentive/responsive/hotline) that can be rented at standard pricing. We really pride ourselves with our data and delivery methodologies. Offering a guarantee should also show that we are eliminating a great deal of risk.

For over 15 years we have analyzed the content of every email that we sent. Next, we form a template using the data from our best campaigns as examples and try to get better results, higher ROI for your further campaigns. We have an office that is basically an email marketing think tank, from which EVERYTHING is tested. Including content time, background colors, time of delivery, the day of delivery, blackout dates, personalization and more. This business changes almost monthly and if you do not stay up with the times and ever-changing technology your delivery methodology will be outdated and render horrible results. We have been asked many times why our delivery has surpassed many of the other companies that do what we do. As long as a marketing company is paying attention to the small details they too will have great delivery results.

Here are some of the questions you must ask yourself or your marketing company if you are not getting the kind of delivery results you were hoping for.

What are your cap settings for the following ISP’s, hotmail, yahoo, aol, msn, Comcast, version, roadrunner, cox, bellsouth, juno, sbcglobal and rocketmail?
What are the domain keys you are using for the same ISP’s?
Do you have somebody going through the authentication process?
Did you double check the configuration of your mail server?
Are any of your IP’s blacklisted?
Are any of your IP’s whitelisted and if so how many?
Are you using software to remove the algorithms in your ads? What kind of software?
How many IP’s are you rotating within your mailing software?
Do you have a reverse dns setup?
Do you have any configuration errors on DNSSTUFF?
What feedback loops are you on?
Do you  have an SSL on your server?
Do you use domain authentication for your email campaigns?
Do you include forms and scripts in the email content?
Are you checking html code errors using W3 validator?

I wanted to give you some information so I can qualify you for our promotion. It may also help generate some questions you may have for me.

1. You are looking for a partner, not a vendor who can make your business goal their own?
2. The target market consumers in CA?
3. You would like the ability to personalize a broadcast with the first name of the list recipient?
4. You would like a guarantee?
5. You would like to initiate a marketing campaign this month and receive the deal that pertains to our holiday promotion.
6. You want to send to semi-exclusive data?
7. You want to send data that is less than 30 days old?
8. You would like your ad optimized so it would have no problem getting into the inbox?
9. You would like to choose a company that is can-spam compliant?
10. You would like a link so they can track the metrics of the campaign?

If you have answered yes to the questions above it looks like there is synergy.

Take your time and go through the information I sent you. We are offering high end data (double confirmed opt-in/semi-exclusive/micro-targeted/non-incentive/responsive/hotline) that can be rented at standard pricing. We really pride ourselves on our data and delivery methodologies. Offering a guarantee should also show that we are eliminating a great deal of risk.

Reputation: We are at top of the food chain, in fact, most people use us like they use the better business bureau (find out how at the link below).

Size and Longevity: We have a number of offices and we are looking to open up a third office on the west coast next year. The Company has been successful for over 12 years.

Price: During our promotions, we are one of the most cost-effective agencies.

Reputable clients: We work with many fortune 1000 companies. We have completed campaigns for the  National Democratic Committee, Nike, Norwegian Cruise line, etc.

Most important: We happen to be one of only 12% of the companies out there are Semi-exclusive. This is the main reason for our high conversion rates.

Services offered: Our current promotion is volume-based. For the price of one email broadcast, our client receives 2 additional broadcasts, an email ad optimization (with credit) service, and Banner marketing

Transparency: We offer references and a guarantee upfront.

Transparency:

We operate differently than most companies. We do not get any commission checks when making a sale. We are all paid a very good salary. Why is this important because it makes for a very honest work atmosphere. We are not going to tell you one thing and mean another thing to make a sale. We are not going to say we have a list that we do not have to make a sale. In fact, we are encouraged to talk clients out of a deal if it looks like the metrics are not going to work out for them. We have no problem sending references (even before they are requested). We are also transparent with our reporting. We will send you a tracking report link that will show you the statistics of your campaign. We will also provide an analysis of our tracking report. If you would like a “second opinion” in regards to your clicks we can send you an additional tracking report from a public website that is a third party and is not affiliated with us. Bitly.com. This site is used worldwide. In fact, it is ranked as one of the top 2,000 sites in the world. We will show you how a click becomes a click.

Reference ID 92
Jason Pinault
Your Credit Alliance
jpinault@yourcreditalliance.com

Reference ID 3
Chris Finke
(954) 707-1676. 
Destination Lauderdale
cfinke@destinationlauderdale.com

Guarantees: