• Our Staff has been providing direct marketing solutions such as Opt-in Mobile Marketing, Opt-in email campaign, Lead generation, Direct Mail, Data cleansing, Email append, Reverse append, Co-registration leads, Search engine optimization, NCOA, ECOA, Banner Placement, Contextual Marketing for quite some time now.
• We work with fortune 500 and other reputable companies such as AT&T, AOL, U.S. Military, National Republican and Democratic Parties, and hundreds more.   
• Direct mail is a huge industry and only 16% of the companies out there are Can-Spam compliant. We are members of Antispamgroup.org, and support all of the new spamming laws. In fact we send all of our data through the www.donotemaillist.org to ensure that we use the automatic universal opt out system.
  

      
About the data:

We have finally completed our long awaited partnership with Global Datasphere the Nations largest Opt-in email, postal and mobile databases. Using this database we can target consumer's lifestyle interests, general demographics, and spending patterns. We currently have access to a database of 180 million opt-email addresses, 200 million postal addresses, and 18 million consumers who have opted in to receive third party offers to their mobile phone. We send out internal surveys to the entire consumer database. This way we can micro-market to over 150 life style attributes. Once this process is complete we can broadcast your offer to the exact audience you wish to target your marketing efforts towards.
 

• ·    data quantity:        Fact there is no larger in house database and you will not find more data

• ·    data quality:          Fact all of our data is double confirmed opt-ins (most of our competition has a combination of opt-in, opt-out, and co-reg data.

• ·    data price:            Fact we own all of our data so we control the pricing. We can adjust pricing to meet your business model.

• ·    data deliverability:  Fact we guarantee all of the mail that we are contracted to deliver. Our competition has high bounce and blockage rates.

• ·    level of targeting:   Fact we have over 150 attributes that allow us to micro-target. Our competition takes the shotgun approach we take the rifle approach.

 What makes us more successful than our competitors?

Our client focused and a result driven approach does nothing less than exceed expectations of numerous fortune 1000 companies. Providing accurate lists for virtually every industry is what we do best. We have affiliates partners assisting us within most major organization/associations. Our partners provide us with the member lists of many Organizations, as well as tradeshow attendee lists. The Right List utilizes an industry leading publishing division that distributes magazines to consumers all over the country. We offer a wide array of magazines that provides us with consumer interest and lifestyle attributes. We send all of our data to a call center to confirm and undergo an extensive quality control process, and to enrich the lists with personal and company information. We do things the old fashion way. We invest large sums of money to purchase the right list for our clients. It may cost us more, but we enjoy delivering a list that guarantees residual business. We pride ourselves on our customer retention and our ability to build long term business partnerships. No list is too hard to find, if it is out there we will deliver it.

Database Append Service

Retention is important to most companies because the cost of acquiring a new customer is far greater than the cost of maintaining a relationship with a current customer. We can bring your customer information back to life by matching your database against ours and providing you with current and additional contact information and life style attributes.

• Our 25%-35% match rate is 10% higher than the industry standard.

• We are the only company to append double confirmed opt-ins. So the quality of data will be more responsive and last longer.

• Our ECOA has a 30% update rate so today’s emails last longer.

• We have the most attribute specific data overlay on our append jobs.

• There are only 15% of the companies out there perform in-house appending services most companies have to charge more because they are outsourcing there append jobs to companies like us. Since we own our own data we can be much more aggressive with the pricing than our competitors.

• We are the creator of the append software we have been doing it the longest and that’s why we lead the industry with this service

• The data is appended at our secure location it never leaves the facility. Staff members can only enter with a thumbprint. 85% of our competition will outsource there clients data to several different vendors. You are not aware of it. You will have no idea where your data is or how secure it is.

Mobile Phone Marketing 

One of our new products we offer is mobile media. This means we can send out video ads banner ads and text messages to mobile phones. Our company is one of only 6 major firms offering a product that will continue to emerge with technology and offer constant conversion rates of 20%-30%. No other form of marketing can produce those conversion rates and 80% open rates. This will eventually replace email.  Test studies show the response on a mobile device is greater than any other direct-marketing mediums," Marketing through the "mobile channel," or the wireless phone, has turned into a multi-billion dollar industry. Mobile Marketing is an unsaturated channel of customer acquisition and will be making leaps and bounds in the near future. Mobile Marketing also delivers to 100% opt-in targeted consumers. 

 

We simply offer consumers the convenience to receive and store valuable coupons or offer on there phone or PDA. Now imagine sending a text to a targeted segment of society with a 99% delivery rate. You will be reaching the people who are going to help put money in your pocket immediately. We can target age, gender, geographic location, income and cell phone carrier. We can match records against our main database and add data overlays offering 150 more target selects.  What are the three things people leave their house with wallet/purse, car keys and their cell phone.  Not only can you send your clients ad out over the cell phone, because it is so viral, consumers will take it a step further forwarding their text incentives to their friends and families.  2005 estimate of over 2 billion mobile phone users globally, with about 236 million of these users having access to video playback services on their devices.

Lead Generation

 

Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. As work continues to work leads continue to load your inbox. What a way to start your business day. We will deliver quality leads from consumers who have requested to receive information from you. We have an affiliate network with more than 2000 high traffic websites.

 

The lead generation forms are equipped with front end verification technology. With our custom validation script consumers will not have the ability to submit a request if there address has discrepancies. Our form will confirm ZIP + 4 coded records actually exist and are a valid Delivery Point, right down to the Suite, Unit or Apartment number. Addresses must match names and phone numbers or the lead will not process. We can put your data through our 12 point data authenticity process. Consumers will not receive a free trip or i-pod for filling out a lead form. The targeted leads were NOT generated with any incentives or any pre-checked boxes. We can place your offer on a site that is most relevant to your product or service. A few sites have been generating 60 million page views a month. Once you witness our mind blowing ROI’s I am sure you too will be coming back for more.