What did your opt-in consumers sign up for?

Consumers signed up for third party offers.  Bad data comes from offers that are incentivised; people are not going to give us there contact number to win a free ipod. Those are horrible leads. Also bad data may come from pre-checked boxes. Consumers may not see a box that is checked that confirms an additional opt-in. Our consumer base must check a box to receive any third party offers. I think that those gorilla tactics dishonor the firm. We will not sell bad data. The majority or our business is residual. We are not in this for a quick hit. We would rather earn a nickel than steal a dime. It is much easier for me to keep my clients happy than have to constantly seek new one.

 

Is this spam?

Oohh don’t say that word around here. Nobody likes spam. As a company looking to go public we can not afford to follow such practices. We are 100% can-spam compliant. We  follow the most stringent guideline to maintain our reputation. Direct mail is a huge industry and only 16% of the companies out there are Can-Spam compliant. We are members avid of Antispamgroup.org, and support all of the new spamming laws. In fact we send all of our data through the www.donotemaillist.org to ensure that we use the automatic universal opt out system.

 

 

How recent is your data?

All of our data is updated on the 15th of every month. Each database will never be more than a month old. Chances are your company could be the first company to advertise to our recently updated list.

 

How many people have used this list?

That is another good question. No buyer wishes to be the tenth advertiser to send some poor soul an email advertisement on the same morning. Since we offer specialty lists, we can offer more variations of data and because our lists are made to order repetition is less frequent.

Most of our lists are semi-exclusive so we will only sell a particular list 2 times per month. At the very most we will send out a list 3 times with-in the month. Not only will this make the list more responsive, it will also benefits us. If we constantly send out broadcasts to the same data the frustrated consumers will opt off our lists decreasing the size of our database.

 

 

How do I know that your data is clean?

Our data has been flowing through a thorough process to ensure that it is indeed clean. We need a good system because we acquire an additional 500,000 addresses monthly. And at that time all of our data is merged, purged, scrubbed and updated with the NCOA (National Change Of Address) ECOA’d and scrubbed against our opt out list making it the freshest data in turn enables us to guarantee a 100% delivery rate. Our experiences show that we have a very responsive audience. We are compulsive when it comes to data cleanliness. In addition we will send the data through a call center to verify that the list is fresh and responsive.

 

How many times can I send to the list?

Each list can be deployed for 2 different companies only with the maximum rebroadcast rate of 2. This mean you can send to the same list a maximum of 3 times. Each broadcast must have a 2 week increment between the next broadcast.  A rebroadcast will be the list price unless the rebroadcast is indicated on the original invoice; at that point the rebroadcast rate is 12% of the list price.